Our Name and Registered Marks

Our Name

Water Mission® is the official brand name doing business as (DBA) for the legal entity Water Missions International. The legal name can only be used on approved formal or legal documentation, like government forms and grant applications. All external marketing, communications, and general correspondence will use the brand name Water Mission. This guidance also applies to our nine country programs, except Indonesia.

Please spell Water Mission and never abbreviate the name (e.g., WM). For our country programs, the brand name is Water Mission, except in Indonesia, which uses Waha Mitra as the brand name. You may include the country or location in the following ways:

• "Water Mission's [country name] program..."

• "Our work in [country name]..."

• "The people in [community and or country name]..."

Please do not attach the country name to our brand name, like "Water Mission [country name]," or use an abbreviation such as WMX (X being the first letter of the country name).

Our Registered Marks

Water Mission has three registered names through the United States Patent and Trademark Office (USPTO):

• Water Mission®

• Thirst Quencher®

• Water Builds®

The following are guidelines when using the registered mark:

• The registered mark is for the name only, not for the graphic design representation of the name.

• The registered mark symbol is included in our logo and respective wordmarks.

• The registered mark must be used as an adjective whenever possible.

• The official registration for each name is singular.

• For Thirst Quencher® and Water Builds®, USPTO recommends following the wordmark with a noun to qualify the adjective (see guidelines below).

Water Mission® Guidelines

Visual representation:

• Always use the official Water Mission logo that includes the registered mark.

Verbal and written representation:

• The first usage in a document includes the registered mark.

• Subsequent usage can exclude the registered mark.

Thirst Quencher® Guidelines

Visual representation:

• We use the official “Thirst Quencher®” registered wordmark.

• We qualify the wordmark with a sub-heading “Community” in Gotham font.

Verbal and written representation:

• First usage in a document:

  • Singular usage “Thirst Quencher® monthly supporter.”

  • Plural usage “Thirst Quencher® community.”

• Subsequent usage of “Thirst Quencher” can be “Thirst Quencher” or “Thirst Quenchers” without the registered mark.

Water Builds® Guidelines

Visual representation:

• We use the official “Water Builds®” registered wordmark.

• We may qualify the wordmark with a noun (e.g., Water Builds® Hope)

Verbal and written representation:

• The first usage in a document includes the registered mark.

• Subsequent usage can exclude the registered mark.