As indicated in the Logos section of these brand guidelines, Water Mission has only one logo. While there are variations of the Water Mission logo, it is what we use to visually communicate who we are as an organization. Wordmarks are how we communicate supporting visual elements of the Water Mission visual identity. These wordmarks help the visual identity extend beyond the logo to communicate programs, projects, initiatives, or other strategies in a visually compelling way.
All Water Mission Wordmarks are custom-created visuals using the typeface that is used to create the Water Mission logo, Smidswater, or, in the case of the Walk for Water Wordmark – Gotham. No Wordmarks should be created for use to communicate Water Mission other than those approved by the Global Brand Team.
