Who They Are:
These are new or prospective donors who may or may not be familiar with Water Mission or the global water crisis.
They give in small amounts once or more per year, typically in the range of $10 to $1,000.
These individuals may attend our Walk for Water event.
Motivators:
They are mission-driven and want to be part of something big.
They may know someone who supports us.
They enjoy human interest stories.
They enjoy supporting us during fun events, such as the Walk for Water.
Message Considerations:
Messaging is invitational, inspirational, and hopeful.
Messaging positions the donor as the hero who will help transform lives.
Messaging highlights what God is doing through Water Mission and celebrates the lives that are being transformed.
Messaging is relational instead of transactional.
Who They Are:
Monthly supporters, called Thirst Quenchers, provide a steady revenue stream, allowing us to invest in specific areas of our work and expand our programs.
They may be from the general population, staff, volunteers, Walk for Water participants, or even affiliated with one of our partners.
Motivators:
Monthly donors are mission-driven and want to be part of something big.
They trust us.
They like to go deeper to learn how Water Mission serves those in need of safe and Living Water.
They understand the tangible impact of safe and Living Water.
Message Considerations:
Everything under “General Donors” AND:
Messaging is always appreciative.
Messaging often highlights their commitment and faithfulness.
Messaging is relational instead of transactional.
Who They Are:
Individuals who give significant amounts, family foundations, and those who give through donor-advised funds.
Mid-level donors give amounts between $1,000 and $10,000 annually.
Major donors give amounts typically over $10,000 annually.
Motivators:
These donors typically have a longstanding relationship with Water Mission and a heart for the work we do.
They tend to feel an intimate connection to the mission.
They trust us.
They understand the tangible impact safe and Living Water is making for people around the world.
Message Considerations:
Everything under “General Donors” AND:
Messaging is always appreciative.
Messaging often highlights their commitment and faithfulness.
Mid-level and Major donors have a Water Mission relationship manager on staff with whom they interact. Major donors’ relationship manager typically learns what appeals to each specific person and customizes each communication based on these preferences.
Messaging is relational instead of transactional, as we pray for donors, encourage them, and help them discern if they are called to use their gifts in this way.
Who They Are:
We partner with for-profit companies to varying degrees on safe water, sanitation, and hygiene projects.
Corporate partners help to fund projects and disaster responses by providing in-kind donations and/or financial support.
We connect with representatives from corporate social responsibility teams, sustainability departments, corporate foundations, and technical teams.
Motivators:
They want to help make a difference in the world.
They want to position their corporation as doing good for people and the planet while maximizing profits and satisfying shareholders.
They want our partnership to add value to their organization by supporting their sustainability and ESG pillars.
Improving employee engagement, inspiring them with the company’s positive impact on the world.
Message Considerations:
All corporations:
Messaging does not hide our Christian foundation and that we show God’s love.
Unless we know the company (or company representative) is operating from a faith-based worldview, we leave out Living Water messaging about our discipleship and evangelical programs when speaking to this group.
Technical partners: Messaging speaks to our commitment to technical excellence, integrity, and continuous improvement.
Foundation partners: Messaging focuses on compelling human-interest stories of impact and less on the technical aspects of our work.
Sustainability partners: Messaging incorporates information about corporate responsibility, the environment, social responsibility, and governance (ESG).
Where possible, messaging should align with the UN Sustainable Development Goals (SDGs) – 1, 3, 4, 6-10, and 12-17.
Who They Are:
These include NGOs, governments, and other humanitarian and institutional organizations
We partner with on safe water, sanitation, and hygiene projects.
Motivators:
Institutional partners have varying motivators. Some of the most common in the WASH sector are:
They want to increase sustainable access to safe water, sanitation, and hygiene solutions.
They want to support sustainable solutions that ensure water security.
They want to empower communities to become self-reliant and capable of leading their own development journeys.
Message Considerations:
Everything under “corporate partners” AND the below.
Messaging incorporates the following key terminology:
systems strengthening
capacity building
innovation
energy-efficient
climate resilience
environmental protection
water security
sustainable sanitation solutions
sustainable safe water access
healthy hygiene behaviors
water conservation
sustainability
resilient communities
adaptive management
These partners often like to know that we partner with the private sector.