Our Values
Water Mission’s values guide our strategy, culture, and daily decisions as we pursue our mission and vision. Our values are:
Love
Excellence
Integrity
Our Vision
Our vision is that all people have safe water and an opportunity to experience God’s love.
Our Mission
Our mission is to honor God by developing, implementing, and sharing best-in-class safe water solutions that transform as many lives as possible as quickly as possible.
Who We Are
TIP: Use this when speaking, sending informal correspondence, or when you have limited space. Ideally, this will open doors to further conversation.
Water Mission is a Christian engineering nonprofit that builds safe water solutions for people in developing countries, refugee camps, and disaster areas.
Boilerplate and Elevator Pitch
TIP: Use when space or time allows. This wording is appropriate for all audiences.
Water Mission is a Christian engineering nonprofit that builds sustainable safe water solutions for people in developing countries, refugee camps, and disaster areas. Since 2001, Water Mission has served more than 8 million people in more than 60 countries, sharing safe water and the message of God’s love. Water Mission’s global headquarters is in North Charleston, SC, and the organization serves people in Africa; Asia; and North, South, and Central America. Charity Navigator has awarded Water Mission its top four-star rating 17 years in a row, a distinction shared by less than 1% of the charities rated by the organization. To learn more, visit watermission.org, Facebook, LinkedIn, Instagram, YouTube, or Twitter.
Our Brand Promise (Value Proposition)
We transform lives through safe water solutions and the Living Water message of Jesus Christ.
TIP: The proper abbreviated version of the brand promise is: We transform lives with safe and Living Water.
Our Brand Slogan
A brand slogan concisely explains the organization’s purpose and value. We use the brand slogan primarily in marketing materials. The slogan often appears with our logo (e.g., in videos, printed publications, swag, banners, etc.). We can extend the tagline to include one or more approved outcomes (see ‘Modified Versions’ below).
Standard Version
Slogan Variations
We add key impact descriptors to expound on the statement that safe water builds as substantiated by our data or trusted research publications.
Water Builds® Hope for people living in communities that have never had access to safe water and those who are living in refugee camps and disaster areas.
Water Builds® Life for men, women, and children for whom safe water close to home means time for work, school, and family care.
Water Builds® Faith for church leaders who have received Living Water training which helps them teach others about God’s love.
Water Builds® Education for children who once suffered from water-related illnesses but are now healthy enough to go to school.
Water Builds® Opportunity for economic development, saving time, allowing men and women to focus on providing for their families. Safe water nearby provides a reliable resource that can be used in a variety of ways for economic gain.
Water Builds® Protection from water-related illnesses. Access to safe water near home protects women and children from the dangers of collecting water from remote locations.
Water Builds® Peace and unity to communities who no longer fight over limited water sources. Family relationships become more peaceful as couples have time to work and care for their children instead of walking long distances for water.
Water Builds® Joy for people in disaster-stricken areas as it helps them stay healthy and care for their families amid the devastation they have faced.
Water Builds® Love when people witness Water Mission and the local church working together to meet physical and spiritual needs.
Water Builds® Health for communities that have been plagued by water-related illnesses. Safe water restores health, particularly for at-risk populations such as children and the elderly.
Water Builds® Relief for survivors impacted by hurricanes, earthquakes, floods, and other disasters.
Audience Versioning
TIP: Use the following when writing to church and ministry partners or general and major donors.
Water Mission is a Christian engineering nonprofit that builds safe water solutions and shares the Living Water message of Jesus Christ in developing countries, refugee camps, and disaster areas. Access to safe water builds health and well-being, leads to educational and economic opportunities, and opens doors to sharing the gospel.
TIP: Use the following when writing to corporate, government, some NGOs, and other strategic partners.
Water Mission is a Christian engineering nonprofit that builds sustainable safe water solutions in developing countries, refugee camps, and disaster areas. Access to safe water builds health and well-being, leading to educational and economic opportunities that can help break the cycle of poverty.