Voice/Tone
Our brand voice is what we say, and our brand tone is how we say it. The language we use and how we use it determine our tone and voice. They shape the way our audiences perceive and engage with our organization. Adhering to our voice and tone will keep our global communication channels free of clutter, confusion, and misunderstanding.
Key Messaging
Water Mission is a Christian engineering nonprofit that provides sustainable safe water solutions in vulnerable communities while sharing God’s love. Guided by the values of Love, Excellence, and Integrity, their vision is that everyone has safe water and hope in Christ. Their key messaging includes the brand promise “We transform lives through safe water solutions and the Living Water message of Jesus Christ.”
