Photography

Use our creative principles to guide the capture and selection of photos. Avoid obviously posed photos and forced smiles in favor of images that paint a picture or open a window into the life of the people we serve: their personality, the life of their community, and their optimism. Our supporters and partners will be most moved by images that capture each situation as honestly and engagingly as possible. If you are careful with people by showing compassion, they will offer you part of themselves in return. That is the secret to photographing people. Compassion. It’s compassion that can make a compelling photograph.

Photographing images in both horizontal and vertical orientation all for options when trying to tell a story. But the preferred orientation is horizontal to better address the need for digital application. Best practice is to cover in both orientations, know that horizontal is our preferred.