Our values embody what we stand for. They’re what we live by, personally, professionally, and as a brand.
We recognize that values cannot be legislated; they must be lived. No document can substitute for the attitudes, decisions, and actions that make up the fabric of our life and work. Therefore, we uphold our Core Values, honor them in our decisions, express them in our relationships, and act consistently with them wherever Water Mission is at work.
Our Values
Water Mission's values guide our strategy, culture, and daily decisions as we pursue our mission and vision.
Love | Excellence | Integrity
No matter where or how we serve, our love for Jesus is what binds us together.
Ours is a higher calling, and our vision statement reflects that calling, conveying our bold aspirations as an organization.
One Vision
That all people have safe water and an opportunity to experience God's love.
We remain dedicated to our mission, individually and as an organization.
We pursue this mission through our commitment to:
Community development that is transformative and sustainable
Disaster response that both brings emergency relief and builds long-term resilience while showing God’s love to people as they grieve.
Partnerships with churches, corporations, NGOs, and governments that share God’s love through safe and Living Water.
Public awareness that leads to informed understanding, giving, involvement, and prayer.
Sharing the gospel through our deeds, words, and the work we do, providing a witness to the love of Jesus Christ.
Our Mission
To honor God by developing, implementing, and sharing best-in-class safe water solutions that transform as many lives as possible, as quickly as possible.
Positioning Statement
Water Mission’s brand is designed to show audiences our vision, mission, and values. It communicates our ambition to end the global water crisis and transform lives. This Brand Guide website aims to support the entire Water Mission brand experience.
Our positioning sets us apart in the world.
Driven by a desire to serve God and make a lasting impact in the world. Water Mission is a leading global partner in transforming the lives of people, families, and communities lacking access to safe water, so they can become all God created them to be.
Proposition Statement
Simple yet profound, our proposition is our brand promise and distills the other elements of our brand strategy.
We transform lives through safe water solutions and the Living Water message of Jesus Christ.
Personality
Water Mission personality is how we want others to describe us. It’s our character and the impression we leave behind.
Inspiring: We lead with vision, wisdom, and determined action, inspiring others with the possibility of lives transformed.
Missional: We aim to show God’s love to those we serve and partner with, sharing the Living Water message of Jesus Christ.
Compassionate: We serve others with love and humility, aiming to reflect God’s love.